Why Build A Platform?

Books

After all the writing, research, proofreading and rewrites that went into my manuscript, polishing and perfecting before the daunting task of querying consumed my focus, my dream was within my grasp. Me, a published author. What a rush to get that email. They loved my book. Now I need to get the word out, tell my family, blast it on Facebook to all my friends and . . . then what? How do I share it with the world?

The idea never occurred to me that my masterpiece could end up on a dusty shelf or lost amongst the myriad books drifting through Amazon cyberspace. 

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A piece of my soul had flowed into that story. My publisher thought it was edgy and fresh, but who beyond family and friends knows it exits? I can’t send out a mass email. No one likes blatant sales tactics flooding their inbox. So now what?

You don’t need a Ouija board to figure out how to publicize your writing. The first step to launching your marketing plan is building a platform. Let the world know who you are, your passion and purpose. Develop relationships, share your thoughts and communicate with your target audience. A platform, the vessel that places your book in the hands of people who care about what you have to say, is critical to your success and it’s never too early to start. In fact, many writers wait too long to build their platform. By the time they develop a fan base, it’s far too late to promote their first release. So, even if you’ve just begun to pull your thoughts together for your first attempt at writing, start building your image. Whether you’re fifteen or fifty, let your passion shine.

Of course it’s not easy to carve out extra time in our busy days. Juggling a job, family, home, friends and a personal life is hard enough. When we add writing into the mix and a few hours of sleep, something has to give. Who has time to tweet, pin, update status, blog or google all day. And what difference does it make anyway?

Well, a platform means nothing if your internet presence is simply a lame attempt at a sales pitch. It’s the quality and consistency of your interaction that builds a fan base. Take a few moments each day to reach out to the world. You’re building friendships, trusted relationships with people who love what you love. From the moment your idea begins to develop on the page, you are a writer. Your creative juices are flowing, so don’t be afraid to step outside the box. Start a blog, or guest blog for someone who is already established in your genre. Google like-minded groups and get connected. No matter what you write the key to publicity is impacting the lives of those who care. So paint a picture on the canvas of their minds that will linger in their heart long after they close your book.

Casi

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11 Comments

Filed under Marketing & Publicity

11 responses to “Why Build A Platform?

  1. Word an author should live by. Establish a presence–and maintain it. Great advice, Casi.

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    • Casi McLean

      Thanks, Nancy. I’m so lucky to have had some great friends, wonderful author’s like you who have held my hand along my journey!

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  2. An online presence is the second most important thing for a author! Number one is write a great story.

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    • Casi McLean

      So true, Melba. The story is the magic hidden in a writer’s soul. An online presence share’s that magic with the world!

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  3. I must admit I struggle with building a writer’s platform. It’s all so overwhelming. But I know it’s a necessity, so I’m working hard to create a presence on the web. Finish my story, build my website, tweet and comment on Tweeter and Facebook every day. One step at a time. That’s how I’m going to achieve this goal.

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    • Casi McLean

      That is the only way we can do it, Pam. One step at a time. If I look at how much I have on my plate, sometimes I get completely overwhelmed! Consistent baby steps will get us where we need to be. 🙂

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  4. I must admit it’s hard to take the time to build my platform. I don’t want to take the time to keep up with all those things when what I really want to do is write my story. With two novels (one of them a sequel) underway and another story in a set of ongoing shorts due, all my characters call to me. “Come play with us,” they say. Keep reminding me how much I need to give time to other writing.

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    • Casi McLean

      Oh Nancy, I know that enticing beckon so well. Sometimes it wakes me from my deepest slumber, whispering to me like a mermaid’s song. But how sad it would be if no one else were to ever hear the alluring murmurs your characters create? You have to let the world know they exist.

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  5. great advice, casi, I wouldn’t mind if you gave even more details on this subject. Your blog was inspirational and fun. You’re right, you put a piece of your soul into your work and other than a handful of people who will know? thank you

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    • Casi McLean

      Thanks Yasi,
      It’s a simple concept, staying visible on social media, but not an easy one. With our busy lives, the simplest details sometimes get lost in the chaos.

      Casi

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  6. Casi,
    You are so right about the necessity to build a platform and promote your book. If you write the greatest book ever written and nobody knows about it, the world will be the loser. Every writer has a message to share, so we must make sure readers know when and where to find us.

    Like

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