After all the writing, research, proofreading and rewrites that went into my manuscript, polishing and perfecting before the daunting task of querying consumed my focus, my dream was within my grasp. Me, a published author. What a rush to get that email. They loved my book. Now I need to get the word out, tell my family, blast it on Facebook to all my friends and . . . then what? How do I share it with the world?
The idea never occurred to me that my masterpiece could end up on a dusty shelf or lost amongst the myriad books drifting through Amazon cyberspace.
A piece of my soul had flowed into that story. My publisher thought it was edgy and fresh, but who beyond family and friends knows it exits? I can’t send out a mass email. No one likes blatant sales tactics flooding their inbox. So now what?
You don’t need a Ouija board to figure out how to publicize your writing. The first step to launching your marketing plan is building a platform. Let the world know who you are, your passion and purpose. Develop relationships, share your thoughts and communicate with your target audience. A platform, the vessel that places your book in the hands of people who care about what you have to say, is critical to your success and it’s never too early to start. In fact, many writers wait too long to build their platform. By the time they develop a fan base, it’s far too late to promote their first release. So, even if you’ve just begun to pull your thoughts together for your first attempt at writing, start building your image. Whether you’re fifteen or fifty, let your passion shine.
Of course it’s not easy to carve out extra time in our busy days. Juggling a job, family, home, friends and a personal life is hard enough. When we add writing into the mix and a few hours of sleep, something has to give. Who has time to tweet, pin, update status, blog or google all day. And what difference does it make anyway?
Well, a platform means nothing if your internet presence is simply a lame attempt at a sales pitch. It’s the quality and consistency of your interaction that builds a fan base. Take a few moments each day to reach out to the world. You’re building friendships, trusted relationships with people who love what you love. From the moment your idea begins to develop on the page, you are a writer. Your creative juices are flowing, so don’t be afraid to step outside the box. Start a blog, or guest blog for someone who is already established in your genre. Google like-minded groups and get connected. No matter what you write the key to publicity is impacting the lives of those who care. So paint a picture on the canvas of their minds that will linger in their heart long after they close your book.